When Carine Roitfeld, the editor of French Vogue, styles a fashion shoot, she does not start with the clothes. She looks first at the model and comes up with a story: Perhaps this girl has married young and taken a lover. Perhaps she married young, has taken three lovers, and is about to go to Brazil. Perhaps she lives in London and is bored to death with mad cow disease and wants desperately to eat a great, juicy piece of steak. “I do a movie in my mind,” she says. “Who is this girl?”
Roitfeld has been the editor-in-chief of French Vogue for the past seven years, ever since she took over from the cerebral Joan Juliet Buck. Roitfeld remade French Vogue in her own image, which is to say svelte, tough, luxurious, and wholeheartedly in love with dangling-cigarette, bare-chested fashion. French Vogue is now internationally major, to use an industry expression, with an influence that transcends its tiny (133,000) circulation.
Source Pc: JakandJill, Stylisightings.